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Hanova is a genuinely Brazilian company focused on developing high-quality products for hair transformation and straightening with the best cost-benefit ratio in the market, striving for continuous improvement in its exclusive formulations, with products devised for Progressive Straightening, Heat Sealing and Intelligent Straightening.

In addition to these techniques, Hanova Professional is launching the most comprehensive straightening technique: Enhanced Straightening, in addition to Toners and product lines for even better quality female beauty care.